08 — 15 — 19

72 — Hour creative sprint for Humble Design

Doing good for good people - is good right? Well, we spent the last 4 days collaborating on a pro-bono creative sprint with the guys at Good Measure (a cause-based creative organization). Within 72 hours, we were able to help direct/produce/deliver a brand identity, positioning, and strategy, as well as all the marketing support for each of those areas — all of this for Humble Design, a Detriot-based nonprofit that helps families transition out of homelessness.

We came together with over 100+ good people with extraordinary talents including, strategists, illustrators, designers, developers and videographers - all from different agencies and organizations from the across the country. The ask was simple: complete a brand ‘overhaul’ at each touchpoint, in 3 days. Over that lengthy time, the Good Measure team and volunteers worked tirelessly to enrich the brand and sustain its longevity by helping secure funds from donors and charities.