PRIMARY OBJECTIVE
Helping Sightbox transform their customer experience through a new brand strategy and online platform
MISSION
We worked closely with the team to develop a brand strategy, tone of voice and visual identity that presents Sightbox as an innovative company and creating a brand that strikes a balance between product and editorial, putting people at the centre of their service.
Navigating the complicated web of paperwork, scheduling eye doctor visits and managing to make it back to the same spot to pick up your contacts was what really inspired Travis to simplify the process. Sightbox aimes to "simplify vision care for people on the go.”
A new approach to Eye-care.
We needed to raise awareness and reinvent the Sightbox approach to product education across digital, connecting with consumers through relatable stories concerning the benefits of traditional eye-care.
DELIVERABLES:
— Brand Strategy
— Environmental Design
— Illustration
— Website Design
— Creative Direction
